Strategy
Google Ads vs Meta Ads: Which Channel Fits Your Business
The question isn't which channel is better — it's where your customers currently stand. Capturing demand or creating it: that's what decides it.
New channels
How to Advertise on ChatGPT: Budgets, Targeting and Costs
OpenAI opened its ad platform to everyone. How ChatGPT Ads work, the minimum daily budget, where they run, and which businesses should actually test them.
Meta Ads
How to Calculate ROAS (and Why Your Dashboard Overstates It)
The ROAS formula takes ten seconds. Reading it correctly takes longer: break-even ROAS, why revenue isn't profit, and why the number in your ad account is almost always too high.
Tracking
How to Set Up the Meta Pixel with the Conversions API
Create the pixel in Events Manager, define the events that matter, add the Conversions API and stop double-counting — a setup guide without the detours.